The Terms of Service must identify the sender, provide opt‑out and support instructions, disclose frequency, and reference your Privacy Policy. Ensure the following clauses are included:
TnC: Business Identity Clause
- Clearly insert our business name and a brief description of the messages users can expect. This clause gives users an idea of who we are and what we do.
- “Messages relating to the users inquiry for more information about our school and/or to book their trial class.”
TnC: Opt-Out & Support Mechanisms
- This must cover how users can opt out of messaging and explain how they can get support.
- “You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance”
TnC: Carrier Liability Clause
“Carriers are not liable for delayed or undelivered messages.”
TnC: Message Frequency Clause
- This clause must cover the frequency at which you receive messages as a user.
- “As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive between 5-50 messages/month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.”
Age Compliance
- “Users must be over the age of 18”
TnC: Privacy Policy Link
- You must have a cross-link to your privacy policy within the Terms of Service.
- If you have any questions regarding privacy, please read our privacy policy
